Synopsis

Airports operate in a highly competitive environment and are increasingly generating revenue through ancillary services.

Objectives

Identify, appraise and critique strategic management and marketing concepts applied by airlines - What is unique to the industry?

Programme

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Take Away from this

By the end of this Microclass, candidates will have the ability to apply marketing concepts effectively in the ever-evolving airline industry.

Audience

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Modes

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Eligibility

Aviation Management Graduates | Pilots | Aeronautical Engineers | General Management Graduates | Junior Aviation Managers | Non-Aero Personnel with 2 Years of Experience in Aviation Industry

Certification

Candidates who have successfully completed this Microclass will be awarded with a Certificate of Completion by Aviationia, Atlântica and Shervi Aviationia as well as a Certificate of Specialisation from Atlântica University.