Synopsis
This Microclass examines the key factors of network planning and airline scheduling. Hubbing issues are investigated with consideration of constraints and challenges to network efficiencies and operations. The evaluation of new routes is explored. The implications of various aircraft, frequency, schedule, and route choices are addressed within the context of network optimisation.
Objectives
Identify, appraise and critique strategic management and marketing concepts applied by airlines - What is unique to the industry? Focus on the importance of branding and positioning - How can we build a strong association with our travellers and provide a unique service experience?
Programme
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Take Away from this
Aviation Management Graduates | Pilots | Aeronautical Engineers | General Management Graduates | Junior Aviation Managers | Non-Aero Personnel with 2 Years of Experience in Aviation Industry
Audience
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Modes
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Eligibility
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Certification
Candidates who have successfully completed this Microclass will be awarded with a Certificate of Completion by Aviationia, as well as with a Certificate of Specialisation from Atlântica University
